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May 21, 2024
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MKTG 645 - Database Marketing
This course teaches how databases are properly created and effectively used in marketing. It offers an in-depth, practical coverage of the strategic and tactical decisions involved in marketing database development, maintenance, warehousing, and mining. It emphasizes how organizations can establish and maximize their relationships with customers using databases.
Credit 3 hrs May not be repeated for additional credit
Grade Mode Normal (A-F)
Course Rotation Fall (online) and Summer II (online)
Prerequisite(s) DS 501 and MKTG 510
Major Restriction(s) MBA students only
Notes -
Updates Course Rotation added 8/2014; Prerequisite Change 7/2011, effective Fall 2011
Summer 2024 Course Sections
Fall 2024 Course Sections
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