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Dec 13, 2025
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2019-2020 Undergraduate Catalog This is not the most recent catalog version; be sure you are viewing the appropriate catalog year.
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MKTG 473 - Marketing and Product Innovation
Marketing and product successes and failures, environmental influences, market/product plans, and the new product planning process. Development of the project, starting with product-idea and continuing through offering a new product/service.
Credit 3 hrs May not be repeated for additional credit
Grade Mode Normal (A-F) Course Rotation Winter (day)
Prerequisites - MKTG 360
Restriction by Major - ACC-Major , AIS-Major , ACAC-150 , AIAC-150 , ACTX-150 , ECBB-Major , CIS-Major , ENTR-Major , ENTR-Minor FIN-Major , GBUS-Major , GBUS-Minor , IBAC , IBAI , IBCI , IBEC , IBEN , IBFI , IBGB , IBMG , IBMK , IBSC , MGMT-Major , MKTG-Major , SCMG-Major , TCMG , or CNST-Major
Restriction by Class - Junior, Senior, or Second Bachelors standing
Keywords: marketing , business
Updates: Change to major restriction 8/2016, effective Winter 2017
Winter 2025 Course Sections
Summer 2025 Course Sections
Fall 2025 Course Sections
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