Nov 22, 2024

2021-2022 Undergraduate Catalog

2021-2022 Undergraduate Catalog This is not the most recent catalog version; be sure you are viewing the appropriate catalog year.

MKTG 473 - Marketing and Product Innovation

Marketing and product successes and failures, environmental influences, market/product plans, and the new product planning process. Development of the project, starting with product-idea and continuing through offering a new product/service.

Credit 3 hrs May not be repeated for additional credit
Grade Mode Normal (A-F) Course Rotation Winter (day)

Prerequisites - MKTG 360
Other Restrictions -
Restriction by Major - ACC-Major, AIS-Major, ACAC-150, AIAC-150, ACTX-150, ECBB-Major, CIS-Major, ENTR-Major, ENTR-Minor FIN-Major, GBUS-Major, GBUS-Minor, IBAC, IBAI, IBCI, IBEC, IBEN, IBFI, IBGB, IBMG, IBMK, IBSC, MGMT-Major, MKTG-Major, SCMG-Major, TCMG, or CNST-Major
Restriction by Class - Junior, Senior, or Second Bachelors standing

Keywords: marketing, business
Updates: Change to major restriction 8/2016, effective Winter 2017

Winter 2025 Course Sections

Fall 2024 Course Sections