Dec 14, 2025  
2024-2025 Graduate Catalog [Archived] 
    
2024-2025 Graduate Catalog [Archived] This is not the most recent catalog version; be sure you are viewing the appropriate catalog year.

IMC 602 Brand Development


This course provides a comprehensive foundation on the subject of brands, brand development, brand equity and strategic brand management. It covers the design and implementation of IMC programs to build, measure and manage brand equity.

Credit 3 hrs
Grade Mode Normal (A-F) Course Rotation Winter (online)

Prerequisites - IMC 601 IMC 603 , and IMC 604 
Restriction by Major - Integrated Marketing Communications [M.S.] , Integrated Marketing Communications [Graduate Certificate] 
Restriction by Degree Type - Masters or Graduate Certificate

Equivalent Course(s) -
Course History -
Course rotation updated 2/2021; Change to class-level restriction 9/2015, effective Winter 2016; Department Change 7/2014


Winter 2025 Course Sections

Summer 2025 Course Sections

Fall 2025 Course Sections