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Dec 13, 2025
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2024-2025 Graduate Catalog [Archived] This is not the most recent catalog version; be sure you are viewing the appropriate catalog year.
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IMC 605 Creative Message Strategy
This course offers a comprehensive study of creative messaging strategy and its role in the marketing communications process for all types of organizations – for-profit and non-profit. Students will prepare and apply creative strategies in the design and writing of communication messages across traditional and digital media platforms. Students choose brands of their choice to complete a culminating final project. This course is designed to be taken concurrently with IMC 606 Media Strategy .
Credit 3 hrs
Grade Mode Normal (A-F) Course Rotation Fall (online)
Prerequisites - IMC 602 or MKTG 655
Corequisites - IMC 606
Restriction by Major -
Restriction by Degree Type - Graduate standing
Additional Information - 1) A student who has not completed either of the course’s prerequisites may request department permission to enroll in the course. 2) A student who is enrolled in a non-IMC program may take this course independently of IMC 606 . Contact the Marketing Department for a corequisite override.
Equivalent Course(s) -
Course History -
Change to description, prerequisite, corequisite, major restriction, and class-level restriction 2/2017, effective Fall 2017; Change to class-level restriction 9/2015, effective Winter 2016; Change to Department 7/2014
Winter 2025 Course Sections
Summer 2025 Course Sections
Fall 2025 Course Sections
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