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Dec 14, 2025
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2024-2025 Graduate Catalog [Archived] This is not the most recent catalog version; be sure you are viewing the appropriate catalog year.
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IMC 606 Media Strategy
This course focuses on strategic media decisions, issues, and applications in marketing communications. Media Strategy provides a foundation in traditional, digital, and programmatic media buying; and metrics and analyses emphasizing an applied approach. This course is designed to be taken concurrently with IMC 605 Creative Message Strategy .
Credit 3 hrs
Grade Mode Normal (A-F) Course Rotation Fall (online)
Prerequisites - IMC 602 or MKTG 655
Corequisites - IMC 605
Restriction by Major -
Restriction by Degree Type - Graduate standing
Additional Information - 1) A student who has not completed either of the course’s prerequisites may request department permission to enroll in the course. 2) A student who is enrolled in a non-IMC program may take this course independently of IMC 605 . Contact the Marketing Department for a corequisite override.
Equivalent Course(s) -
Course History -
Change to title and description 4/2020, effective Fall 2020; Change to description, prerequisite, corequisite, major restriction, and class-level restriction 2/2017, effective Fall 2017; Change to class-level restriction 9/2015, effective Winter 2016; Change to Department 7/2014
Winter 2025 Course Sections
Summer 2025 Course Sections
Fall 2025 Course Sections
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