The interdisciplinary Bachelor of Arts in Public Relations prepares students for a global public relations industry career.
Learn
The interdisciplinary public relations major provides students with a solid foundation and understanding of the tools and skills commonly practiced within today’s PR discipline. The multidisciplinary curriculum offers exposure to numerous topics, including:
- public relations writing
- social media
- research
- public relations principles and practice
- integrated campaign planning through PR, marketing, advertising, and social media
- ethics within public relations
- crisis management in public relations
- case studies
- hands-on, applicable skills through a required internship
Opportunities
The dynamic field of public relations leverages relationship management principles to foster connections between an organization and its specific publics or audiences. Public relations practitioners are highly desired organizational resources in business, education, athletics, healthcare, government, or human services. Public relations professionals are accomplished problem solvers, conflict managers, writers, speakers, event planners, and media relations experts. Public relations professionals manage the organizational messaging and promote clarification of decisions, products, and services that contribute to a positive reputation and increase organizational success.
Graduates of the public relations program work in all field segments, including public relations agencies and firms, corporate communication offices, media relations, event planning, social media, fundraising, and not-for-profit public relations.