Sep 28, 2024

2016-2017 Graduate Catalog

2016-2017 Graduate Catalog This is not the most recent catalog version; be sure you are viewing the appropriate catalog year.

IMC 617 - Social Media Marketing Strategy

This course examines strategic planning and implementation of social media within an integrated marketing communications environment. Distinctions in social media planning models including paid, owned and earned frameworks are studied from a strategic brand marketing management perspective. Theories are combined with practitioner approaches and metrics in applicable media and marketing contexts.

Credit Hours: 3 hrs
Grade Mode: Normal (A-F)

Prerequisite(s):

IMC 601

IMC 602

and

IMC 606

Class Restriction(s): Masters or Graduate Certificate Standing

Major Restriction(s): Master of Science in Integrated Marketing Communications (IMC) and Graduate Certificate in Integrated Marketing Communications

Last Updated:
Class-level restriction 9/2015, effective Winter 2016; Spelling error 07/2014; New Course 01/2014, effective Summer 2014

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