Dec 26, 2024

2018-2019 Undergraduate Catalog

2018-2019 Undergraduate Catalog This is not the most recent catalog version; be sure you are viewing the appropriate catalog year.

MKTG 368W - Marketing Strategy [GEWI]

Advanced policies and practices in marketing. Case analysis of marketing problems pertinent to product, price, promotion, and channels of distribution policies.

Credit 3 hrs May not be repeated for additional credit
Grade Mode Normal (A-F) Course Rotation Fall (day and evening), Winter (day and evening), and Summer I/II (day or evening)

Prerequisite(s) MKTG 360 and ACC 240
Major Restriction(s) ACC-Major, AIS-Major, ACAC-150, AIAC-150, ACTX-150, ECBB-Major, CIS-Major, ENTR-Major, FIN-Major, GBUS-Major, GBUS-Minor, IBAC, IBAI, IBCI, IBEC, IBEN, IBFI, IBGB, IBMG, IBMK, IBSC, MKTG-Minor, SCMG-Minor, MGMT-Major, MKTG-Major, SCMG-Major, BMMT, or CNST-Major
Class-Level Restriction Undergraduate standing

Notes -
Updates Change to major restriction 8/2016, effective Winter 2017