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Mar 14, 2026
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2018-2019 Undergraduate Catalog This is not the most recent catalog version; be sure you are viewing the appropriate catalog year.
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MKTG 475 - Marketing Planning and Management
Integration of concepts from previous marketing courses and planning the marketing program.
Credit 3 hrs May not be repeated for additional credit
Grade Mode Normal (A-F) Course Rotation Fall (day and evening), Winter (day and evening), and Summer I (day)
Prerequisite(s) MKTG 368W
Major Restriction(s) ACC-Major , AIS-Major , ACAC-150 , AIAC-150 , ACTX-150 , ECBB-Major , CIS-Major , ENTR-Major , FIN-Major , GBUS-Major , GBUS-Minor , IBAC , IBAI , IBCI , IBEC , IBEN , IBFI , IBGB , IBMG , IBMK , IBSC , MGMT-Major , MKTG-Major , MKTG-Minor , SCMG-Major , or CNST-Major
Class-Level Restriction Junior, Senior, or Second Bachelors standing
Notes -
Updates Change to major restriction 8/2016, effective Winter 2017
Class listings and details page
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