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May 31, 2026
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2018-2019 Undergraduate Catalog This is not the most recent catalog version; be sure you are viewing the appropriate catalog year.
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IS 310 - Social Media for Business
The proliferation of user generated content (UGC) has resulted in the phenomenon known as social media. The success of social media deployment requires a blend of technical and organizational knowledge and skills. This course introduces students how to successfully develop and engage in social media, to measure key performances indicators of social media success and to manage social media effort, condensed into social media engagement, analytics and management.
Credit 3 hrs May not be repeated for additional credit
Grade Mode Normal (A-F) Course Rotation
Prerequisite(s) IS 215
Major Restriction(s) ACC-Major , AIS-Major , ACAC-150 , AIAC-150 , ACTX-150 , ECBB-Major , CIS-Major , ENTR-Major , FIN-Major , GBUS-Major , GBUS-Minor , IBAC , IBAI , IBCI , IBEC , IBEN , IBFI , IBGB , IBMG , IBMK , IBSC , MGMT-Major , MKTG-Major , SCMG-Major , WMT , CNST-Major , or DSA-Major
Class-Level Restriction Sophomore standing or above
Notes -
Updates Change to major restriction 5/2017, effective Fall 2017; Change to major restriction 8/2016, effective Winter 2017; New Course 12/2013, effective Summer 2014
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