MKTG 369 Advertising

Advertising as a communication tool in marketing management. The role of advertising in the marketing mix and in society. Emphasis on problem-based decision making including the appropriate use of research in establishing advertising objectives, allocating advertising budgets, determining target audiences, developing creative strategies, selecting media and determining advertising effectiveness.

Credit 3 hrs May not be repeated for additional credit
Grade Mode Normal (A-F) Course Rotation Fall (day and evening; in-person, occasionally online), Winter (day and evening; in-person, occasionally online), and Summer (in-person, occasionally online)

Prerequisites - MKTG 360
Restriction by Major -
Restriction by Class - Undergraduate standing

Equivalent Course(s) -
Course History -
Change to major restriction 5/2023, effective Fall 2023; Change to major restriction 8/2016, effective Winter 2017

marketing, business

Summer 2024 Course Sections

Fall 2024 Course Sections