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Jan 28, 2026
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2024-2025 Undergraduate Catalog [Archived] This is not the most recent catalog version; be sure you are viewing the appropriate catalog year.
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MKTG 369 Advertising
Advertising as a communication tool in marketing management. The role of advertising in the marketing mix and in society. Emphasis on problem-based decision making including the appropriate use of research in establishing advertising objectives, allocating advertising budgets, determining target audiences, developing creative strategies, selecting media and determining advertising effectiveness.
Credit 3 hrs May not be repeated for additional credit
Grade Mode Normal (A-F) Course Rotation Fall (day and evening; in-person, occasionally online), Winter (day and evening; in-person, occasionally online), and Summer (in-person, occasionally online)
Prerequisites - MKTG 360
Restriction by Major -
Restriction by Class - Undergraduate standing
Equivalent Course(s) -
Course History -
Change to major restriction 5/2023, effective Fall 2023; Change to major restriction 8/2016, effective Winter 2017
marketing , business
Class listings and details page
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