|
Dec 03, 2024
|
|
|
|
MKTG 369 Advertising Advertising as a communication tool in marketing management. The role of advertising in the marketing mix and in society. Emphasis on problem-based decision making including the appropriate use of research in establishing advertising objectives, allocating advertising budgets, determining target audiences, developing creative strategies, selecting media and determining advertising effectiveness.
Credit 3 hrs May not be repeated for additional credit Grade Mode Normal (A-F) Course Rotation Fall (day and evening; in-person, occasionally online), Winter (day and evening; in-person, occasionally online), and Summer (in-person, occasionally online)
Prerequisites - MKTG 360 Restriction by Major - Restriction by Class - Undergraduate standing
Equivalent Course(s) - Course History - Change to major restriction 5/2023, effective Fall 2023; Change to major restriction 8/2016, effective Winter 2017
marketing , business
Winter 2025 Course Sections
Fall 2024 Course Sections
Add to Portfolio (opens a new window)
|
|