MKTG 425 Sports and Event Marketing

This course includes topics germane to marketing activities associated with sports and a variety of events. It looks at the marketing of spectator and participation sports as well as events such as the arts, local festivals and charity events. The course also examines the use of such events as marketing tools. This component will look at issues such as endorsements, licensing, naming rights and sponsorship linkages.

Credit 3 hrs May not be repeated for additional credit
Grade Mode Normal (A-F) Course Rotation Fall and Winter (in-person, occasionally online)

Prerequisites - MKTG 360 or SMGT 201
Restriction by Major -
Restriction by Class - Undergraduate standing

Equivalent Course(s) -
Course History -
Change to class and major restrictions 5/2023, effective Fall 2023; Major restrictions updated 1/2020, effective Fall 2020; Change to major restriction 4/2017, effective Summer 2017; Change to major restriction 8/2016, effective Winter 2017; Change to prerequisites 11/2015, effective Winter 2016

marketing, business

Summer 2024 Course Sections

Fall 2024 Course Sections