MKTG 473 Marketing and Product Innovation

Marketing and product successes and failures, environmental influences, market/product plans, and the new product planning process. Development of the project, starting with product-idea and continuing through offering a new product/service.

Credit 3 hrs May not be repeated for additional credit
Grade Mode Normal (A-F) Course Rotation Winter (in-person, occasionally online)

Prerequisites - MKTG 360
Restriction by Major -
Restriction by Class - Undergraduate standing

Equivalent Course(s) -
Course History -
Change to class and major restrictions 5/2023, effective Fall 2023; Change to major restriction 8/2016, effective Winter 2017

marketing, business

Winter 2025 Course Sections

Fall 2024 Course Sections