MKTG 474 Promotional Strategy

Problems of advertising and other promotional tools in the context of Integrated Marketing Communications theory. Topics include interactive promotions, direct marketing promotions, sales promotions and public relations. Emphasis on problem-based decision making and development of promotional campaigns.

Credit 3 hrs May not be repeated for additional credit
Grade Mode Normal (A-F) Course Rotation Winter (in-person, occasionally online)

Prerequisites - MKTG 369
Restriction by Major -
Restriction by Class - Undergraduate standing

Equivalent Course(s) -
Course History -
Change to class and major restrictions 5/2023, effective Fall 2023; Graduate Credit rescinded 11/2015, effective Fall 2016; Course Rotation added 8/2014; Graduate Credit added 7/2011

marketing, business

Summer 2024 Course Sections

Fall 2024 Course Sections