MKTG 426 Sponsorship

This course looks at sponsorship as an element of the organization’s integrated marketing communications (IMC) plan. It covers traditional sponsorship and the three special forms of sponsorship: licensing, venue naming rights, and endorsements. It addresses all six primary areas for sponsorship as defined by the International Events Group (IEG): sports; cause-related marketing; festivals, fairs and annual events; the arts; entertainment, tours, and attractions; and associations and membership organizations.

Credit 3 hrs May not be repeated for additional credit
Grade Mode Normal (A-F) Course Rotation Fall (in-person, occasionally online)

Prerequisites - MKTG 360 or SMGT 201
Restriction by Major -
Restriction by Class - Undergraduate standing

Equivalent Course(s) -
Course History -
Change to class and major restrictions 5/2023, effective Fall 2023; Major restrictions updated 1/2020, effective Fall 2020; Change to major restriction 4/2017, effective Summer 2017; Change to major restriction 8/2016, effective Winter 2017; Change to prerequisites 11/2015, effective Winter 2016; Course Rotation 8/2014; New Course 6/2011, effective Fall 2011

marketing, business

Winter 2025 Course Sections

Fall 2024 Course Sections