MKTG 444 Direct and Interactive Marketing

This course provides a comprehensive examination of direct and interactive marketing concepts, methods, techniques, tools, and applications. It covers the foundations of direct and interactive marketing, integrated and multi-channel marketing communications, and response measurement and evaluative metrics.

Credit 3 hrs May not be repeated for additional credit
Grade Mode Normal (A-F) Course Rotation Fall and/or Winter (in-person, occasionally online)

Prerequisites - MKTG 360
Restriction by Major -
Restriction by Class - Undergraduate standing

Equivalent Course(s) -
Course History -
Change to major restrictions 5/2023, effective Fall 2023; Change to major restriction 8/2016, effective Winter 2017; New Course 6/2011, effective Fall 2011

marketing, business

Summer 2024 Course Sections

Fall 2024 Course Sections