This course introduces the key principles of integrated marketing communications and its role in building brands. Students will learn the synergistic effect across communication channels and the perspectives of all relevant stake holds in such a way that brand value is maximized.
Credit Hours: 3 hrs Grade Mode: Normal (A-F)
Class Restriction(s): Masters or Graduate Certificate standing
This course provides a comprehensive foundation on the subject of brands, brand development, brand equity and strategic brand management. It covers the design and implementation of IMC programs to build, measure and manage brand equity.
This course introduces students to the concepts of audience behavior applicable to integrated marketing communications. It studies the fundamental factors influencing consumer cognitive, affective and behavioral response in the marketplace. It applies concepts, theories and principles from various social sciences to explore and explain audience behavior with a focus on implementing IMC strategies.
This course examines the roles and applications of both secondary and primary research within an IMC plan. Qualitative and quantitative methods will be studied and applied including processes for structuring, conducting and analyzing focus groups, surveys, sampling, measurements and analytical procedures.
This course offers a comprehensive study of creative strategy and its role in the IMC process. Students will learn how to prepare a creative strategy statement and how to apply it consistently in the design and writing of communication messages.
Focuses on strategic media planning issues and media applications in IMC. Multi-channel Media I provides a foundation in traditional media and metrics, social media marketing and analysis emphasizing an applied approach. This course is the prerequisite for IMC Multi-channel Media II, which emphasizes digital, interactive, social, emerging and experimental communication platforms.
Multi-channel Media II focuses on media planning issues and media strategies in IMC with an emphasis on digital, interactive, social, emerging and experimental media. The course will also examine the relationship with legacy media and the merging communication platforms. Historical, legal, technological and business implications are explored.
This course covers direct marketing from an integrated marketing communications perspective. The course examines the concepts, strategies and applications involved in direct marketing and how they are integrated in a cohesive manner with other communications vehicles to acquire customers, enhance loyalty and build brands.
This course explores the role of public relations as a component of an IMC plan. Brochures, newsletters, press kits, web sites, event promotions, crisis management and other vehicles will be examined as tools of building brand equity within an IMC context.
This course studies the effect of sales promotion on both consumer and business-to-business campaigns. Sales Promotion will be evaluated as a tool to not only generate traffic, but to build brands. Students will learn the role of sales promotion as an IMC vehicle.
This course discusses contemporary privacy topics in integrated marketing communications (IMC) environments from a marketing management and corporate public relations perspective. Development of privacy policies which are compliant with prevailing global regulatory standards is emphasized.
This course studies current ethical issues in IMC and reviews key legal principles and compliance. The course also explores the social and economic role of IMC in the global environment.
This course focuses on the effective deployment of search engine marketing through hands-on experience developing and managing accounts with significant advertising spends. In addition, students learn to optimize the process for converting web visitors to customers. Currently, this course uses Google AdWords and Analytics.
This course examines strategic planning and implementation of social media within an integrated marketing communications environment. Distinctions in social media planning models including paid, owned and earned frameworks are studied from a strategic brand marketing management perspective. Theories are combined with practitioner approaches and metrics in applicable media and marketing contexts.
This course discusses contemporary customer relationships and integrated marketing communications with emphasis on business to consumer (B2C) as well as business to business (B2B relationships). The development of CRM strategies which maximize customer lifetime value are emphasized.
This course introduces students to the concepts, practices and techniques of business marketing in conjunction with integrated marketing communications. It is designed to be comprehensive in scope, contemporary in outlook, and managerial in orientation. It applies various methods of marketing communications including advertising, sales promotion, events marketing, public relations, direct and interactive marketing, word-of-mouth marketing, and personal selling.
This course is the capstone course in the IMC graduate program. Students will coordinate skills and knowledge gained in prior courses and integrate then into a campaign aimed at maximizing brand image and brand equity for an organization.
Introduction to information systems. Topics include systems concepts, systems components, the role of information systems in information systems, computer hardware and software, networks, telecommunications, electronic business, cost/value and quality of information systems, ethical and global issues related to information systems and information systems security.
IS 510 - Introduction to Object-Oriented Programming
In this course, you gain a solid foundation in object-oriented and component-based development, positioning you to move seamlessly into the strategic application of these technologies — including tools, languages and methodologies — to meet your business needs.
Credit Hours: 3 hrs Grade Mode: Normal (A-F)
Previously listed as ORI 510 Last Updated: Links 07/2011
This course provides an in-depth, non-engineering introduction to the inner workings of modern computer systems to introduce students to fundamental computer hardware, systems software (operating systems and browsers), scripting languages and data concepts.
IS 586 - Cooperative Education in Information Systems
Employment at a business or public organization imparting a practical experience in information systems. Position may be part-time, volunteer or less than a full semester in duration. Does not count toward MSIS or MBA requirements. Admittance by application only.
Directed, full-time information systems work experience in a business or public organization. Does not count toward MSIS or MBA requirements. Admittance by application only.
An experimental course for subject matter not provided in other departmental offerings. The content will change from semester to semester. Students may elect this course several times, provided different topics are studied. Not more than six hours of special topics may be used on a degree program.
An experimental course for subject matter not provided in other departmental offerings. The content will change from semester to semester. Students may elect this course several times, provided different topics are studied. Not more than six hours of special topics may be used on a degree program.
An experimental course for subject matter not provided in other departmental offerings. The content will change from semester to semester. Students may elect this course several times, provided different topics are studied. Not more than six hours of special topics may be used on a degree program.
IS 605 - Business Innovation and Information Technology
The pervasive use of Information Technology (IT) in business and organizations necessitates that students be exposed to innovative possibilities of IT. The course achieves its objectives by introducing students to business process re-engineering; creating new business processes, and checking for recent IT innovations that have the potential of improving business.
Credit Hours: 3 hrs Grade Mode: Normal (A-F)
Typically offered Fall and Summer II (evening), Winter (Livonia, evening)
Prerequisite(s): admission to MBA program
Last Updated: Course Rotation 3/2015; Links 07/2012
This course provides students with a working knowledge of the underlying technology for building web sites and Web-based applications. The course provides students with hands-on skills required to develop web sites and Web-based business applications. Students will learn a variety of web authoring tools and programming languages.
The object-oriented programming techniques of encapsulation, inheritance and polymorphism will be applied to the solution of business problems. Code reuse, incremental development and other methods will be stressed. The students will use high-level tools to develop programs with graphic user interfaces and will begin to study the problems of human/computer interaction.
This course presents information systems development life cycle; analysis and design techniques including requirements gathering, object structure and behavior modeling, and user interface design. It utilizes enterprise architecture frameworks, service-oriented architecture, agile model-driven development. Students will work in teams on one major project. Students will use current diagramming methods and tools for the project development.
The course is concerned with IT from the perspective of managers at all levels. It presents knowledge to managing an IT function within a larger organization. It considers strategic and operational issues, the significance of rapidly advancing technology, and human and organizational issues related to technology introduction and use. Strategic and policy issues are discussed.
IS 620 - Business Data Communications and Security
This course investigates and examines technology and practices in telecommunications and networking. Details covered include telecommunications standards, network operating systems, infrastructure planning and operation or organizational telecommunication networks, security, as well as management and control of internet servers and mobile systems. The course also covers the information and network security to ensure confidentiality, integrity, availability and authorized use of the network.
Credit Hours: 3 hrs Grade Mode: Normal (A-F)
Typically offered Fall and Winter (evening)
Last Updated: Course Rotation 3/2015; Links 07/2012
Information systems consulting concepts, principles and methodologies are covered in this course. It also includes topics such as business process analyses, business process reengineering, IS project management, enterprise resources planning, IS economics, e-business strategies, information systems quality and its measurements, IS regulations, etc.
This course focuses on the activities needed to build, install and maintain a Web server in a chosen operating system environment. UNIX commands and shell programming are covered to prepare the student to produce dynamic web pages using server-side programming. Web server security issues are also discussed.
This course covers concepts and practices in project management, information technology governance and risk management. The course engages the students in understanding generally accepted tools and techniques for project management, as well as the means for dealing with “people” issues that must be addressed simultaneously to assure a successful IT project. The course also discusses risk analysis, risk assessment, risk reduction, and disaster recovery.
Explores the elementary theories and applications of database design techniques and models including relational, hierarchical and network models. Provides in-depth experience with database management implementations on managerial decision-making.
The purpose of this course is to investigate and examine practices in enterprise applications control and identity management. The course covers role management, business-driven identity management, compliance and auditing, password management, identity virtualization, connectivity and services for ERP systems. Several software packages for identity management and business process control will be demonstrated and used.
IS 632 - Global Dimensions of Information Technology
Global issues of information technology development, strategies and policies are the focuses of this course. It also includes topics such as national and regional IT development strategies, trend of convergence or divergence of IT across countries, Internet technology and global IT management issues such as security, privacy, culture, risk management, outsourcing and legal constraints.
The main focus of this course is on understanding the concepts and practices of business information systems controls and audit, the types of controls and their impact on the organization, and how to manage and audit them. Students will learn the process of creating a control structure with goals and objectives, audit an information technology infrastructure against it, and establish a systematic remediation procedure for any inadequacies.
Study of the concepts, principles and techniques for managing data. Course covers techniques for the design and development of database systems including logical data modeling, physical data modeling, data retrieval and manipulation, concurrent processing, data distribution and database administration. The course provides students with hands-on skills on using the database package.
This course facilitates students to understand how to use an enterprise resource planning (ERP) system in an organization. Students learn how to configure a large system to support an enterprise with multiple functions and divisions. Current trends and decision-making issues are addressed through a cross-functional view of ERP.
This course provides students with a working knowledge of the concepts, techniques and tools to build effective data warehousing and data mining systems. Students will learn how to leverage data warehousing and data mining to establish a competitive advantage and solve business problems faster by using online analytical processing systems. Beside learn how to develop and utilize the data warehouse, students will learn how to apply advanced analytical methods in order to gain new insights from the data.
This course describes the fundamental knowledge of e-business and e-commerce. This course discusses advanced issues and programming techniques for developing e-business applications. Topics include e-business models, strategies, security and integration methods. The course provides students with hands-on skills and programming tools required to build e-business applications.
Students will be exposed to broad category of applications and techniques for gathering, storing, manipulating, analyzing and accessing the historical and current data to provide valuable insights upon which more informed strategic decisions can be based. This course incorporates hands-on-class lab activities, where students immediately apply presented concepts and reinforce their understanding.
This course provides students with a working knowledge of the concepts, techniques and tools to build effective data warehousing and data mining systems. Students will learn how to leverage data warehousing and data mining to establish a competitive advantage and solve business problems faster by using online analytical processing systems.
Extensible markup language (XML) is a technology that enables data communication between non-compatible systems. It provides advanced capability for developing business-to-business Internet solutions. The course covers XML features and abilities and explains XML’s strategic importance for developing Web-based applications. The course offers substantial hands-on experience in using and understanding the workings of XML.
This course will be offered periodically to review selected contemporary topics in quantitative analysis, business computer systems and/or managerial and business economics. Not more than six hours of special topics may be used on a degree program.
This course will be offered periodically to review selected contemporary topics in quantitative analysis, business computer systems and/or managerial and business economics. Not more than six hours of special topics may be used on a degree program.
This course will be offered periodically to review selected contemporary topics in quantitative analysis, business computer systems and/or managerial and business economics. Not more than six hours of special topics may be used on a degree program.
Students will prepare a proposal for original research in information systems and complete the proposed work under the guidance of the thesis supervisor and committee approved by the department. The completed work is to be submitted as a written thesis and defended before the thesis committee.
Students will prepare a proposal for original research in information systems and complete the proposed work under the guidance of the thesis supervisor and committee approved by the department. The completed work is to be submitted as a written thesis and defended before the thesis committee.
Students will prepare a proposal for original research in information systems and complete the proposed work under the guidance of the thesis supervisor and committee approved by the department. The completed work is to be submitted as a written thesis and defended before the thesis committee.
This capstone course integrates management information systems (MSIS) with fundamental areas of business. The impact of MSIS in the organization is analyzed in terms of current design and implementation techniques and follow-up evaluation of business systems. The student writes an original research paper in the area of management information systems.
Credit Hours: 3 hrs Grade Mode: Normal (A-F)
Prerequisite(s): all MSIS required and restricted elective courses must be completed prior to this course
IS 696 - Enterprise Information Systems Integration
This course introduces concepts, technologies, and methodologies used for enterprise information systems integration. Current models of enterprise architecture, integration patterns, enabling technologies for middleware, system management and integration standards will be reviewed. Students will also learn how to build components, as they are required for the integration of a system. Integration of packaged applications and legacy systems will be discussed as well. Students will gain hands-on experience on using a variety of integration tools. Students will be required to apply what they lean in the course in a real-life project
These courses teach the correct usage of Japanese economic and financial vocabulary and train the students in reading, writing and translating Japanese business communications.
This course teaches the correct usage of Japanese economic and financial vocabulary and trains the students in reading, writing and translating Japanese business communications. This course is a continuation of
Provides for intensive study of selected topics drawn from current developments in the total field of business education and industry. Not more than six hours of special topics may be used on a degree program.
Provides for intensive study of selected topics drawn from current developments in the total field of business education and industry. Not more than six hours of special topics may be used on a degree program.
Credit Hours: 2 hrs Grade Mode: Normal (A-F)
Class Restriction(s): Graduate Standing
Notes - See department for permission to enroll, enrollment not guaranteed
Provides for intensive study of selected topics drawn from current developments in the total field of business education and industry. Not more than six hours of special topics may be used on a degree program.
Credit Hours: 3 hrs Grade Mode: Normal (A-F)
Class Restriction(s): Graduate Standing
Notes - See department for permission to enroll, enrollment not guaranteed
Provides for intensive study of selected topics drawn from current developments in the total field of business education and industry. Not more than six hours of special topics may be used on a degree program.
Credit Hours: 4 hrs Grade Mode: Normal (A-F)
Class Restriction(s): Graduate Standing
Notes - See department for permission to enroll, enrollment not guaranteed
Different topics are selected each semester for intensive study by advanced students. The course consists of review and discussion of contemporary issues in Japanese language and culture, based on research projects and review of the pertinent literature carried out by the student. Emphasis in seminar meetings on exchange of ideas and information developed in the research.
A writing course to develop skills in researching, writing and marketing nonfiction articles longer and more complex than newspaper feature stories. Emphasis is on individual completion of articles of professional quality.
Credit Hours: 3 hrs May not be repeated for credit Grade Mode: Normal (A-F)
Researching and writing news stories dealing with complex topics including courts, politics, government, finance, labor and education. Emphasis is on journalistic initiative and investigative reporting.
Credit Hours: 3 hrs May not be repeated for credit Grade Mode: Normal (A-F)
Emphasis on student investigation, reporting and writing on selected ethical problems in the media industry, such as conflicts between advertising and editorial content and actual or perceived conflicts of interest between journalists and people they cover. Emphasis on conducting in-depth studies of major social issues and quality of media coverage.
Credit Hours: 3 hrs May not be repeated for credit Grade Mode: Normal (A-F)
An advanced professional course exploring legal and ethical issues surrounding journalism. Topics will include defamation of character, invasion of privacy, copyright, conflicts between the press and the courts, hate speech, obscenity, access to government records, broadcast regulations and various forms of censorship, as well as conflicts of interest, fairness and professional conduct.
Credit Hours: 3 hrs May not be repeated for credit Grade Mode: Normal (A-F)
An experimental course for subject matter not provided in other departmental offerings. The content will change from semester to semester. Students may elect this course several times, provided different topics are studied. Not more than six hours of special topics may be used on a degree program.
Credit Hours: 1 hr May be repeated for credit Grade Mode: Normal (A-F)
Department Permission isrequired
Class Restriction(s): Graduate standing
Last Updated: Dept. Change 4/2016, effective Fall 2016
An experimental course for subject matter not provided in other departmental offerings. The content will change from semester to semester. Students may elect this course several times, provided different topics are studied. Not more than six hours of special topics may be used on a degree program.
Credit Hours: 2 hrs May be repeated for credit Grade Mode: Normal (A-F)
Department Permission isrequired
Class Restriction(s): Graduate standing
Last Updated: Dept. Change 4/2016, effective Fall 2016
An experimental course for subject matter not provided in other departmental offerings. The content will change from semester to semester. Students may elect this course several times, provided different topics are studied. Not more than six hours of special topics may be used on a degree program.
Credit Hours: 3 hrs May be repeated for credit Grade Mode: Normal (A-F)
Department Permission isrequired
Class Restriction(s): Graduate standing
Last Updated: Dept. Change 4/2016, effective Fall 2016
This course covers topics in business law, ethics and the law of enterprises. Material includes the substantive law of contracts and torts, agency and enterprise formation, including limited liability companies, corporations and securities laws. Business ethics are taught from a legal perspective.
An in-depth study and case analysis of the law and legal issues associated with sports, sporting events, physical education and the recreation industry. Topics include: international sports and recreation law, the National Collegiate Athletic Association, dispute resolution (mediation, negotiation, arbitration), negligence, property/premises law, torts and criminal law, risk management, contract law and drafting, constitutional law, equal employment opportunity law, anti-trust law, player agents, issues in women’s sports.
The Internet has created a new set of legal problems that pose immense challenges for business. This course covers a range of e-commerce legal issues including privacy issues, data protection, intellectual property, e-commerce contracts, cyber torts, e-commerce dispute resolution and online marketing.
An in-depth study of ethical and legal compliance in business. The course will examine various stakeholder (shareholders/employees/customers/client/patient/community) relationships and laws such as the Securities Exchange Act, Sarbanes-Oxley, Title VII, The Clean Air Act, The Clean Water Act, UCC, Digital Millennium Copyright Act of 1998, Whistleblower Protection Act, contracts, intellectual protection, torts, health regulations and malpractice.
The course will focus on the law applicable to employment. Subject topics and laws covered will include: employment at-will, wrongful discharge, equal employment opportunity (Title VIII of the Civil Rights Act, 42 U.S. 1981, ADEA, Equal Pay Act, Elliott-Larsen, Family Medical Leave Act, American Disabilities Act, Michigan Handicapper’s Act, Executive Order 11246) health and safety (OSHA, workers’ compensation), compensation (ERISA, FLSA), unemployment compensation, personnel records, lie-detector tests, whistle-blower’s protection, labor law (National Labor Relations Act, as amended, etc.), the employment litigation process.
Credit Hours: 3 hrs Grade Mode: Normal (A-F)
Typically offered Fall (online odd years), Winter and Summer I (online)
Last Updated: Course Rotation 3/2015; Course Rotation 8/2014
This course will focus on the international business law to enable business managers to analyze legal issues and manage risks relevant to the international business transactions. Topics covered will include prevalent legal systems, applicable business laws in specific geographic areas such as the European Union and a legal analysis of various types of international business transaction such as sales contracts, licensing, direct and indirect foreign investment, etc. Topics included are laws relative to: 1) trade including imports, customs, tariff regulation, World Trade Organization and NAFTA; 2) advertising, patent, business formation, currency risk, anti-trust employment; 3) international ethics; 4) international contracts.
An experimental course for subject matter not provided in other departmental offerings. The content will change from semester to semester. Students may elect this course several times, provided different topics are studied. Not more than six hours of special topics may be used on a degree program.
An experimental course for subject matter not provided in other departmental offerings. The content will change from semester to semester. Students may elect this course several times, provided different topics are studied. Not more than six hours of special topics may be used on a degree program.
An experimental course for subject matter not provided in other departmental offerings. The content will change from semester to semester. Students may elect this course several times, provided different topics are studied. Not more than six hours of special topics may be used on a degree program.
LAW 603 - Legal Environment of Nonprofit Organizations
Study of the laws and regulations that govern board members and managers of nonprofit, nongovernmental entities; such as, federal tax laws, state regulations, fiduciary responsibilities, legal liability, ethical issues and conflict resolution.
Credit Hours: 3 hrs Grade Mode: Normal (A-F)
Typically offered Summer (Day, Summer I Only, Even years)
A study of basic legal and ethical issues relative to finance law including contracts, business forms (sole proprietors, partnerships, limited liability companies, franchises, corporations), securities offerings and investor protection (security laws including Sarbanes-Oxley), corporate governance, accounting and auditing regulation, banking, negotiable instruments and checks, creditor’s rights, bankruptcy, agency, insurance and special topics such as liability of accountants.
Credit Hours: 3 hrs Grade Mode: Normal (A-F)
Typically offered Fall (Evening) and Winter (Weekend)
An experimental course for subject matter not provided in other departmental offerings. The content will change from semester to semester. Students may elect this course several times, provided different topics are studied. Not more than six hours of special topics may be used on a degree program.
Credit Hours: 1 hr Grade Mode: Normal (A-F)
Last Updated: Course Rotation 8/2014, Links 05/2011
An experimental course for subject matter not provided in other departmental offerings. The content will change from semester to semester. Students may elect this course several times, provided different topics are studied. Not more than six hours of special topics may be used on a degree program.
An experimental course for subject matter not provided in other departmental offerings. The content will change from semester to semester. Students may elect this course several times, provided different topics are studied. Not more than six hours of special topics may be used on a degree program.
Credit Hours: 3 hrs Grade Mode: Normal (A-F)
Last Updated: Course Rotation 8/2014, Links 05/2011